Apple To Introduce New Iphone On September 12 According to Variety, Apple gave out invitations for the company’s next iPhone event on Thursday morning. The iPhone revealing event will take place on September 12 at the Steve Jobs Theater on the company’s campus in Cupertino, California.

The exclusive invites highlighted a golden ring, with the phrase “gather round” written underneath.

The ring looks like the main iPhone button, and may hint at new features that will be connected with the central touch-sensitive placement.

Apple is expected to announce several different iPhones at the event, including the rumored iPhone 9 and iPhone X2.

Some of the new iPhones are expected to run at a cheaper price with fewer features, while others will boast the same expensive price tag as 2017’s X model. Apple consumers are expecting other items to be announced as well, such as a new Apple Watch.